About Us

Welcome to Babbadini!

Hi!  I'm Charlie, and I'm so stoked you found my little company...

Like many before, becoming a mum in 2020 changed something in me, and made me want to create something for myself which allowed me more control of my life so that I could have more time with my family.  Babbadini began as a little niggle in my brain during those late night feeds and the hours spent nap-trapped beneath a sleeping bub.  From there, it grew until I finally decided to take the plunge and start the business.

Let's face it, who doesn't adore cute little baby clothes?  Mini sizes, for the tiniest little humans, but as a girl-mum I struggled to find cute everyday gender neutral play clothes.  Nothing against those girly-girl brands, but I'm not a flowery-bow-in-her-hair kinda person and after hearing so many other mammas complain about the lack of great quality cute boy clothes too, I wanted to put together a selection of quality kids clothes that are largely gender neutral, soft, comfy and durable to fit the outdoor lifestyle I live in Queenstown.

I’m also a big believer of capsule wardrobes and think there is so much value in curating capsule wardrobes for kids; pieces that are versatile to mix and match and maximise their use, pass between little ones and make getting ready in the morning quick and seamless.


Thanks for supporting my small business - it truly means the world.