Welcome to Babbadini!
Hi! I'm Charlie, and I'm so stoked you found my little company...
Like many before, becoming a mum in 2020 changed something in me, and made me want to create something for myself which allowed me more control of my life so that I could have more time with my family. Babbadini began as a little niggle in my brain during those late night feeds and the hours spent nap-trapped beneath a sleeping bub. From there, it grew until I finally decided to take the plunge and start the business.
Let's face it, who doesn't adore cute little baby clothes? Mini sizes, for the tiniest little humans, but as a girl-mum I struggled to find cute everyday gender neutral play clothes. Nothing against those girly-girl brands, but I'm not a flowery-bow-in-her-hair kinda person and after hearing so many other mammas complain about the lack of great quality cute boy clothes too, I wanted to put together a selection of quality kids clothes that are largely gender neutral, soft, comfy and durable to fit the outdoor lifestyle I live in Queenstown.
I’m also a big believer of capsule wardrobes and think there is so much value in curating capsule wardrobes for kids; pieces that are versatile to maximise their use, pass between little ones and make getting ready in the morning quick and seamless.
Thanks for supporting my small business - it truly means the world. You are giving me the opportunity to be present in the special moments and watch my little one grow.